It isn't the gift itself, but it is the thought that counts. Isn't that how it goes? While there is much truth to that statement, the reality is that sometimes it does actually matter what is inside of the box. I can't remember every gift that I have ever received, but there were some that I will never forget for one reason or another. Some of the ones that I treasure the most are ones where the giver seemed to know exactly what I wanted and needed. My sister is good at buying gifts for her husband in that way. She always gets him what he wants. I think her husband too is so good to her and always buying gifts for her as well and surprise her with nice and expensive presents in any given day.